Thank you for joining The Breakfast Club where Sky’s experts unwrapped some ideas, insight and inspiration for your marketing campaigns as we build towards Christmas this year.

If you missed it, want to revisit or share the content, you can explore the recap below.

With Autumn just around the corner, this session saw Sky’s experts uncover our latest research and trend predictions for Christmas 2021 including: the importance of attention, some new research which demonstrates how advertising on VOD with Sky Media drives a measurable uplift in attention through streamlined ad breaks and better viewability, as well as three evidence-based Christmas themes that will help brands be more relevant to consumers such as:

• How we expect people to be feeling

• How they will be shopping this year, and

• What they will be buying

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