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HBO Max Platform Sponsor October 2026 – March 2027
The HBO Max Platform Sponsorship keeps your brand at the front of every viewer journey, maintaining exclusive ownership of the platform’s first impression while reinforcing association with premium storytelling.
50% Share Of Voice (SOV)
Your brand owns the first impression on HBO Max
- A single exclusive partner reaches every ad-tier user on the platform, building strong association with both the brand and HBO Max content.
- A 10-second ident runs before ads and before content begins, limited to once per user session.
- The package also includes Pause Ads and additional video inventory, capped at 50% of available impressions at launch.
Sponsorship Elements
- 50% share of first impression for all Ad-Tier users entering the platform.
- 10” Platform Ident before any content starts.
Partnership Deliverables (all impressions estimated)
- 6-month campaign from October 26 – March 27
- c81.7m First in break 10″ sponsor ident impressions
- c9.6m Targeted 30″ Pre/Mid-Roll impressions
- c7.1m ROS Pause Ad Impressions
- Production included for idents
Reach & Frequency
- Reach an Est 10.7m Ads @11 OTS | 6.3m ABC1 Ads @11 OTS |3.6m 1634 Ads @10 OTS
- One ident per user session
- The first brand a user sees in the break
- Plays out to all ad tier users before any piece of content (excluding TNT Sports simulcast)
Contact Details
Wesleigh Lewis | MP Partnership Controller
Rinisha Mistry | Activation Manager – Channel Partners
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