Thank you for joining The Art Of Effectiveness Breakfast Club where Sky’s experts explored the challenges the industry faces and ways which we can make your campaigns work harder.

If you missed it, want to revisit or share the content, you can explore the recap below.

Understanding advertising effectiveness has always been important, but as we come out of the pandemic, it’s more important than ever. There’s huge pressure on marketing to drive the growth businesses need to recover and more scrutiny on marketing budgets from CFOs. We all know that there’s a lot of science that goes into measurement, gut Sky Media also understands the art of analysing this data to pull out the most useful insights helping to plan and deliver better, more effective campaigns.

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