Introduction

Sky Advance connects Sky’s ground breaking TV viewing data to the digital world, allowing advertisers for the first time to break down the barriers between broadcast and digital campaigns.

Advertisers can now take TV programme and ad viewing insights into the digital domain, reaching relevant audiences on and off the Sky estate.

The award winning technology can be used in multiple ways, whether advertisers have any TV presence or not. This new level of understanding gives advertisers creating a digital campaign the ability to:

  • Extend or reinforce a TV advertising campaign
  • Use TV programme viewing insights for an enhanced digital execution
  • Further activate and enhance a TV sponsorship

Advertisers can execute Sky AdVance in many ways

Reinforce and extend a
TV ad campaign

If you are an advertiser with a spot ad and want to use the viewing data from your ad to target online, then this Sky AdVance option is for you.

We can give you the ability to find viewers that did or didn’t see your TV ad and reach them digitally.

Ways this could be used include:

  • Reinforce a TV ad message, online
  • Extend the TV campaign to online
  • Deliver a different message online after exposure to TV
  • Follow with a call to action

Target programme
viewers digitally

If you are, or not, a TV advertiser and want to use TV programme viewing data to hone in on your ideal digital audiences, then this Sky AdVance option is for you.

We can give you the ability to find viewers who have seen a genre of shows you are related to such as food, tech, sports, etc. or a specific show, and reach them digitally.

Ways this could be used:

  • Use event TV to sell your related product online
  • Focus your online targeting to those that have a clear interest in a genre such as ‘foodies’ if you sell cooking equipment

Further activate
TV sponsorship

If you are an advertiser who has a channel or programme sponsorship then this Sky AdVance option is for you.

We can give you the ability to find viewers who have either seen your TV sponsorship ad, or like the type of show it is sponsoring, and reach them digitally.

Ways this could be used:

  • Reinforce a sponsorship message online
  • Include a call to action, that would otherwise be unavailable in TV sponsorship copy (due to TV regulation)
  • Extend to consumers who have not been exposed to the sponsorship

Read the above and think you know all about Sky AdVance?

Test your knowledge with our Sky AdVance quiz (below) and enter to be in with a chance of winning one of three ‘House of Fraser’ vouchers worth £50!

Please make sure to use your sky.uk email address when entering.

SkyAdVance Quiz

    1. Sky collect second-by-second viewing data from every household on the panel…On a daily basisOn a weekly basisEvery month

    2. Sky AdVance is a TV ProductData ProductDigital ProductAll of the above

    3. Advertisers need to have an advert already airing on Sky channels to campaign through Sky AdVanceTrueFalse

    4. Sky AdVance data panel usesTelevision programme viewingAd viewingBoth

    5. Sky AdVance allows advertisers to target viewers On and off Sky\'s estateOn Sky\'s estate only

    6. Using Sky AdVance advertisers can targetViewers of a particular genre or programmeViewers who have seen their sponsorship identViewers who have seen their adViewers who have not seen their adViewers who haven\'t seen their sponsorship identAll of the above

    First name: *

    Surname: *

    Department: *

    Terms & Conditions

    • This competition is only open to Sky Media staff.
    • Closing date is 31st October 2017
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