Sky Advance connects Sky’s ground breaking TV viewing data to the digital world, allowing advertisers for the first time to break down the barriers between broadcast and digital campaigns.
Advertisers can now take TV programme and ad viewing insights into the digital domain, reaching relevant audiences on and off the Sky estate.
The award winning technology can be used in multiple ways, whether advertisers have any TV presence or not. This new level of understanding gives advertisers creating a digital campaign the ability to:
- Extend or reinforce a TV advertising campaign
- Use TV programme viewing insights for an enhanced digital execution
- Further activate and enhance a TV sponsorship
Advertisers can execute Sky AdVance in many ways
Reinforce and extend a
TV ad campaign
If you are an advertiser with a spot ad and want to use the viewing data from your ad to target online, then this Sky AdVance option is for you.
We can give you the ability to find viewers that did or didn’t see your TV ad and reach them digitally.
Ways this could be used include:
- Reinforce a TV ad message, online
- Extend the TV campaign to online
- Deliver a different message online after exposure to TV
- Follow with a call to action
Target programme
viewers digitally
If you are, or not, a TV advertiser and want to use TV programme viewing data to hone in on your ideal digital audiences, then this Sky AdVance option is for you.
We can give you the ability to find viewers who have seen a genre of shows you are related to such as food, tech, sports, etc. or a specific show, and reach them digitally.
Ways this could be used:
- Use event TV to sell your related product online
- Focus your online targeting to those that have a clear interest in a genre such as ‘foodies’ if you sell cooking equipment
Further activate
TV sponsorship
If you are an advertiser who has a channel or programme sponsorship then this Sky AdVance option is for you.
We can give you the ability to find viewers who have either seen your TV sponsorship ad, or like the type of show it is sponsoring, and reach them digitally.
Ways this could be used:
- Reinforce a sponsorship message online
- Include a call to action, that would otherwise be unavailable in TV sponsorship copy (due to TV regulation)
- Extend to consumers who have not been exposed to the sponsorship
Read the above and think you know all about Sky AdVance?
Test your knowledge with our Sky AdVance quiz (below) and enter to be in with a chance of winning one of three ‘House of Fraser’ vouchers worth £50!
Please make sure to use your sky.uk email address when entering.
SkyAdVance Quiz
Terms & Conditions
- This competition is only open to Sky Media staff.
- Closing date is 31st October 2017