| Display (Standard and Rich Media) | Video | ||||||||||||
| Format | Mobile banner 320×50 | Leaderboard 728×90 | Billboard 970×250 | MPU 300×250 | Double MPU 300×600 | Billboard and MPU HPTO | Billboard and Double MPU HPTO | Superheader with skins | Native | Snapchat | VAST | VPAID | |
| Websites | Sky Sports | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Desktop only |
| Sky News | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | ||
| Apps | Sky Sports | Yes | Tablet only | Yes | Yes | ||||||||
| Sky News | Yes | Yes | Yes | ||||||||||
| Football Score Centre | Yes | Yes | Yes | ||||||||||
Third party tags and click through URLs
- Sky Media does not accept third party click through urls that redirect to social media sites such as: Facebook, Twitter, Instagram etc
- Sky Media does not accept Facebook Atlas tracking tags
- Sky Media does not accept click through’s to entertainment sites such as Netflix, Amazon Prime, etc if Sky Cinema or Sky Store are showing or promoting the film
- Sky Media does not accept Integral Ad Science blocking tags
We support the ‘Coalition for Better Ads’ initiative to create a better user experience on desktop and mobile web. As such, all our ad formats and creative specifications fall within and must adhere to the Better Ads Standards as defined here.