AdSmart from Sky
AdSmart is the revolutionary approach to TV advertising from Sky which levels the playing field, so businesses of all shapes and sizes can benefit from the unrivalled power of TV. With AdSmart, different ads can be shown to different households watching the same programme. This means brands and businesses like yours can now advertise on some of the nation’s favourite channels, but only to households and audiences relevant to you.
One Campaign
One Campaign is transforming the TV advertising landscape by focusing on audiences not platforms. Delivering one audience, one currency, one simple way to book, measure and manage campaigns.
With One Campaign we can deliver live and on demand airtime as one campaign, using holistic planning tools to define the right mix of platforms for your ideal audience.
Sky Analytics
Sky Analytics gives you direct access to plan, report and evaluate your Sky Media campaigns in greater detail through a simple and intuitive online portal.
It gives advertising partners the ability to:
• Define, plan and price their Sky Media campaign in one place
• Direct and accelerated access to campaign performance and reports
• Deliver a deeper understanding of campaign outcomes allowing brands to evaluate and optimise advertising in greater detail.
Sky AdVance
Sky AdVance is our ground-breaking solution that connects TV and ad viewing data to the digital world. Sky Advance can be used to amplify your TV campaign by extending your reach online to those who haven’t seen your ad or reinforce your message to those who have, to give additional frequency or a different message.
You can also create your own online targeting profiles based on content, channel or event viewing.
Find out more about Sky AdVance by clicking here.
Sky Publisher Player
Sky Publisher Player is Sky Media’s video syndication offering, which grants digital publisher partners, access to a library of premium content. Video content currently includes a wide range of the Sky Sport’s slate such as Premier League Football, T20 Cricket, and PGA Golf tournaments.
Find out more about Sky Publisher Player by clicking here
