GoodGym named Grand Prix winner of the 2025 Sky Zero Footprint Fund 

Sky Media has announced charity GoodGym as the overall winner of the Sky Zero Footprint Fund, receiving an additional £500,000 in media value to further amplify their sustainability mission.

Chosen from six inspiring finalists – Fussy, GoodGym, GUPPYFRIEND, PÄRLA, Tony’s Chocolonely, and WRAP – the Grand Prix winner was announced at a special showcase event held at Soho Hotel on Thursday afternoon. Each brand had the opportunity to share their final TV creative along with a pitch to why they felt they should secure the additional funds. All finalists were already winners, having secured a share of £1.5m in media value across the Sky Media portfolio.

The judging panel, comprising experts from across advertising, sustainability and creative industries, awarded GoodGym for its inspiring campaign to encourage positive community action, physical exercise and promoting mental well-being.

Sarah Jones, Director of Planning, Sky Media shared, “Each of this year’s winners demonstrated incredible imagination and purpose, but GoodGym’s campaign stood out for its promise to create a positive movement amongst young people. The initiative taps into so much of the current zeitgeist – creating community, tackling mental health and improving our environment. We’re so proud that The Sky Zero Footprint Fund can supercharge the impact of GoodGym and all our finalists through the power of TV advertising.”

Fiona Ball, Group Director of Bigger Picture and Sustainability, Sky said, “Good Gym’s campaign perfectly embodies what the Sky Zero Footprint Fund is all about – using creativity and storytelling to motivate millions to act for the planet. Congratulations to all our winners this year for proving that advertising really can be a force for good.”

Ivo Gormley, Founder of GoodGym highlighted, “We’re absolutely thrilled to be named the Grand Prix winner of the Sky Zero Footprint Fund. Partnering with Sky Media has given us a powerful platform to share our grass roots mission and connect with audiences across the UK. Our campaign shows that community movement together can have a big collective impact. This additional £500,000 in media value means we can reach millions of people and continue driving meaningful change for the planet.”

The 2025 Grand Prix showcase marks the culmination of the Fund’s most ambitious year yet, following its revamped three-category structure to help support a wider selection of businesses and brands.
· Champions – larger brands leading national sustainability conversations
· Catalysts – charities and non-profits with high-impact missions
· Disruptors – challenger brands driving innovative solutions

Since its launch in 2021, the Sky Zero Footprint Fund has invested £8 million in advertising support for sustainability-focused campaigns, helping to accelerate the transition to a low-carbon, more sustainable world.

The 2025 finalists’ campaigns were all developed with AdGreen sustainable production guidance to minimise environmental impact during filming and production.

The judging panel for 2025 includes:

• David Garrido – Sky Sports Presenter and Sustainability Lead
• Jen Jones – Founder at Craft Media London
• Michelle Carvil – Marketing Consultant, Author of Sustainable Marketing and Co-Founder and Host of Can Marketing Save the Planet Podcast
• Ceri Sampson – Group Executive Creative Director at Sky
• Dino Myers-Lamptey – Founder at The Barber Shop & Co-Chair of The Conscious Advertising Network GSD Advisory Group
• Chris Baker – Co-Founder of Serious Tissues (and 2022 Grand Prix Sky Zero Footprint Fund winner)
• Pippa Glucklich – Chief Executive Office at Electric Glue
• Tim Pritchard – Executive Director, Head of Content and Responsible Media at MG OMD
• Alessandro Di Tripani – Co Founder at Grub Club
• Lindsey Clay – CEO of Thinkbox
• Sarah Jones – Director of Planning at Sky Media
• Stephen Woodford – Chair of the Advertising Association
• Marianne Matthews – Group Head, Responsible Business & Sustainability at Sky
• Jo Fenn – Global Director of AdGreen
• Gideon Spanier – UK Editor in chief of Campaign
• Nick Lewis – Head of Marketing at Sky Media