GoodGym’s ‘Workout for the Future’ campaign goes live on Sky following £700k Sky Zero Footprint Fund win
GoodGym has unveiled its new Sky TV advert, “Workout For The Future”, launched on 20th April 2026, encouraging people across the UK to get active while supporting their local communities and the environment.
The campaign follows GoodGym’s Grand Prix win of the Sky Zero Footprint Fund, which awarded £2 million in advertising to organisations aiming to drive positive environmental change, with GoodGym receiving the top prize of £700,000 in media value. Delivered in partnership with Sky Media, the campaign brings purpose-led storytelling to a national audience at scale.
Created on a modest production budget and featuring real GoodGym volunteers, the advert was filmed on the Hollybush Estate in East London, where the group regularly carries out community projects. The short film opens on a neglected urban space before a group of volunteers arrive to transform it through planting, cleaning and teamwork, bringing to life a new kind of workout: one that is social, purposeful and environmentally impactful. The advert closes with a call-to-action, inviting viewers to “join a session near you”.
The campaign reflects Sky Media’s continued commitment to championing organisations driving meaningful environmental and social change, while supporting GoodGym at a pivotal stage of growth. With plans to expand into 20 new areas and reach millions more people across the UK, the campaign taps into a growing appetite, particularly among younger audiences, for activities that combine physical wellbeing, social connection and real-world impact. GoodGym’s research supports this shift, with 83% of young people prioritising social connection and community impact ranking as the strongest motivator for getting involved.
Ivo Gormley, Founder and CEO of GoodGym said, “This ad is a huge moment for us, I can’t believe how many people it will reach. Like so much of what we do, it’s powered by our community, with GoodGymers coming together to make something fun and meaningful. As we grow across urban areas in the UK, it feels like the perfect time to spread the word. In a time that can feel short on optimism, we hope it’s a practical, positive invitation to do something that matters.
It also speaks to something serious: for our cities to thrive, they need to be greener. Tackling climate change means protecting and growing green spaces, but as the ad shows, that can be fun too. It’s about being active, social and making a real difference together. We hope it inspires a wave of environmental volunteering and lasting impact across cities in the UK.”
Fiona Ball, Group Director, Bigger Picture and Sustainability at Sky, said:
“GoodGym’s campaign shows how powerful simple, collective action can be. By bringing community and environmental impact together on screen, it makes getting involved feel accessible, social and rewarding.”
GoodGym currently operates across most urban areas in the UK, with a community of over 26,000 members who have completed nearly 500,000 tasks supporting local projects and older people.
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