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THE HOME OF FOOTBALL
Soccer Saturday is one of the most iconic and enduring programmes in British sport, firmly embedded in the fabric of Saturday afternoon football. Evolving from Sky Sports’ original Sports Saturday in 1992 and established as a dedicated football show in 1998, it has spent more than two decades as the definitive destination for live matchday storytelling.
Broadcast every Saturday throughout the football season
Soccer Saturday delivers real‑time goals, scores and drama from across the Premier League, English Football League, Scottish Premier League and Women’s Super League, during the 3pm blackout. With live reporters at grounds nationwide and expert studio analysis, it captures the emotion, jeopardy and momentum of matchday as it unfolds.
This opportunity includes sponsorship of Soccer Saturday as well as extension to Soccer Special and Soccer Sunday, across Sky Sports broadcast, digital and social platforms.
SPONSORSHIP ACCREDITATION
1 x 15s opening/closing ident at the start and end of each programme and 2 x 5s idents per centre break (estimated 3 x centre breaks per hour)
AUDIENCE INSIGHT
- 54% ABC1 Share of Audience
- i121 – Go on 3 or more personal / holiday trips per year
- i168 – Are tech leaders ensuring they have all the most up to date tech in their homes
- i136 – Highly interested in changing their car in the next 12 months
Contact Details
Louis Hawking | Commercial Partnerships Manager
louis.hawking@sky.uk
louis.hawking@sky.uk
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