Nescafé is to sponsor comedy series Friends on Comedy Central and Channel 5 throughout 2022.
The broadcast sponsorship will run across both ViacomCBS channels, in a series of 5” and 10” idents beginning this month.
The sponsorship was brokered and strategically driven by Nescafé’s media agency, Publicis Media NestléOne, in partnership with Sky Media. As well as managing the planning and buying, social content will also be led by NestléOne.
In a first for Nescafé, the whole portfolio of coffee Brand denominators (Original, Gold Blend, Azera and Gold Frothy) will pull together for the sponsorship, with the tagline ‘Make Your Moment’ aligning its different products with the breadth of energising and relaxing coffee moments and pauses throughout the year.
Mark Swift, SVP, Ad Sales, ViacomCBS, said: “I’m delighted that Nescafé has chosen to sponsor Friends on Comedy Central and Channel 5. This major sponsorship of one of the most iconic shows on television perfectly illustrates how ViacomCBS offers advertisers a breadth of engaged audiences across our channel portfolio with which brands can align.”
Reema Toor, Client Partner at Publicis Media NestléOne, said: “Friends is the perfect sponsorship fit for Nescafé, jam-packed with iconic everyday moments of connection over the course of the 10 seasons and with a strong engagement with our 25+audience throughout the day.”
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