Sky Media, the advertising arm of Sky, has today announced that 2023 Sky Zero Footprint Fund finalist, Ocean Bottle, is making its TV debut supporting its mission to save our ocean. The new campaign tells us that by 2050, plastic is expected to outweigh all fish in the ocean, and now, more than ever, it’s time for change.
Ocean Bottle impressed judges last year with its sustainability credentials and potential impact, securing £250,000 in media value for its national TV campaign. Each Ocean Bottle funds the collection of 1000 plastic bottles in weight. Collectors exchange plastic for money and get access to social resources such as healthcare, education and financial security. So far, Ocean Bottle has collected 14,164,500 kilograms of plastic via its partners: grassroots organisations in coastal communities in countries such as Indonesia, India and Ghana – the equivalent to 1 billion plastic bottles in weight.
Ocean Bottle’s TV campaign will air across a mix of Sky Media’sLinear and Video On Demand (VOD) platforms. The campaign will use Sky Media’s Performance Solution team to optimise delivery in real-time to maximise response. The VOD activity aims to drive brand awareness through the ‘Must See VOD’ package, featuring a wide range of Sky’s premium content. The first wave of the campaign will run until 11th July 2024 and marks the brand’s TV debut.
The 30” advert aims to spread the Ocean Bottle message and connect viewers to the plastic-pollution crisis by depicting a strange yet dystopian world where plastic replaces fish. Scenes show a girl winning a plastic bottle in a bag of water at the funfair, a woman picking which plastic bottle she’d like at the fish counter in a supermarket, and a man serving a battered plastic bottle at the fish and chip shop. The campaign’s message is clear: Buy 1, Rescue 1,000 – with an Ocean Bottle anyone can directly contribute to protecting the health of our ocean.
The creative was crafted and produced in partnership with Hatch London and follows best practice advice and recommendations from the Advertising Association’s AdGreen programme.
Will Pearson, CEO and Co-Founder at Ocean Bottle said: “Ocean Bottle was created to give people an easy way to contribute, have an impact, and make a difference when it comes to protecting our ocean. We’re so proud to be one of Sky Zero’s Footprint Fund finalists to spread this message further and empower more individuals to drive positive change. With Sky Zero’s backing, we’ve been able to create a truly impactful campaign that we hope will get even more people hydrated while helping the ocean at the same time.”
Mark Gibson, Managing Director at Hatch London, commented: “Ocean Bottle and Sky are at the very forefront of companies making a real difference towards Net Zero. We’re honoured that the collective team at Hatch has been chosen as the creative partner for the campaign. We look forward to continuing the journey with these outstanding clients.”
Sarah Jones, Director of Planning at Sky Media, added: “The Footprint Fund celebrates brands that make sustainability accessible and impactful. Ocean Bottle’s innovative and thought-provoking campaign does just that. We are thrilled to help bring this creative vision to life and anticipate it will inspire significant positive change in consumer behaviour towards reusable products.”
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