Sky Crime 2026

Full Channel Sponsorship Opportunity

The Opportunity

Your brand has the exclusive opportunity to align with Sky Crime’s gripping content, targeting a unique, highly-engaged and invested audience of true-crime fanatics as they become immersed in current true crime cases.

The Home of True Crime

Capture Sky Crime’s uniquely captivated audience right at the moment the mystery begins to unfold. From exclusive Sky Originals to acquisitions, your sponsorship spans the very best of the genre.

Plus, with the inclusion of Sky’s Advance digital advertising, we ensure your audience is targeted, even when away from the TV.

Sponsorship Accreditation

1 x 15s opening/closing ident at the start and end of each programme and 2 x 5s idents per centre break (estimated 3 x centre breaks per hour)

Audience Insights

Sky Crime sponsorships on average have positive uplifts on brand awareness (+71%), consideration (+78%) and purchase intent (+82%).
Sky Crime viewers, are brand (i.106) and image (i.163) conscious, lead by expert influence (i.229)
Sky Crime viewers, are family first individuals (i.126) who are home orientated (i.150)

Contact Details

Adam Spicer | Activation Manager

Adam.Spicer@sky.uk