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Sky News Pollen Report

Sponsorship Opportunity 2026

Sky News : Bold Stories, Trusted Source

Sky News is the go-to destination for audiences who demand fast, fearless, and reliable reporting—anytime, anywhere. As the UK’s most trusted news brand, Sky News delivers 24/7 coverage across politics, global affairs, business, sport, and weather, combining the scale of broadcast with the agility of digital and social platforms.

With live updates, expert analysis, and award-winning journalism, Sky News keeps viewers informed and connected—on every screen, in every moment

Pollen Report – Live Levels, Local Insight

Hay Fever affects 26% adults in the UK (Allergy UK), and the NHS recommends that those who suffer with symptoms should check a Pollen Forecast. Offering accurate and ‘up-to-the-minute’ data on Pollen levels based on location in the UK, the Sky News Pollen Report is an essential piece of data communication to the public.

Cross Platform Opportunity

This opportunity offers cross-platform sponsorship, connecting brands with audiences through sponsorship integration, online content as well as amplification via Sky News’ social channels, to maximise reach and sponsorship cut through. This year there is also an opportunity to explore a bespoke social branded content piece for deeper engagement, as well as a sponsorship extension with GB News

Audience Insight

Sky News Viewers are more likely to earn over £50k (i.119), and more likely to be ABC1 (i.115)
Sky News viewers are more likely to go online to research products they have see advertised (i.126)
Sky News viewers pay attention to adverts on sites they trust (i.132)
Sky News Viewers are more likely to have a garden or allotment (i.110), more likely regularly garden (i.153), and more likely have spoken about gardening in the last year (i.130).

Contact Details

Corinne Gurr | Commercial partnerships manager

corinne.gurr@sky.uk