National Geographic & National Geographic WILD 

Daytime Sponsorship 2025

The Opportunity

Sky Media and National Geographic are pleased to present the opportunity for a daytime sponsorship on this globally renowned channel. On-air sponsorship of the National Geographic channels provides brands and advertisers with the chance to market their products to a curious, educated, and influential audience.

With over 100 years’ experience, National Geographic brings premium programming that tells the stories of humankind from an up-close perspective, deepening our audience’s understanding of the world and its role within it.  National Geographic is known as a destination for trust due to its classification as the #1 Network for viewer trust and #1 Network for brand momentum. From scripted series to science and natural history series, live events to documentaries. Titles and talent have ranged from Wicked Tuna, Running Wild with Bear Grylls, and Life Below Zero to the critically acclaimed Gordon Ramsay Uncharted. This is a fantastic opportunity for a brand to align itself with one of the most powerful media brands in the world.

Audience Insight

• The profile of the National Geographic viewer is predominantly Men 55+.  53% have a keen sense of adventure (i126). 44% like to pursue a life of challenge, novelty, and change (i118).

• 51% look for profitable ways to invest their money (i118). 47% believe buying sustainable items or choosing environmentally or socially conscious services shows others who they are (i126). 48% pay attention to where products they purchase are made/grown (i120).

• The NatGeo brand is incredibly well-known and respected, with over 280 million followers on Instagram, 29 million on X and 9m on TikTok.

Zena Sanghera | MP Partnership Manager

zena.sanghera@sky.uk  | 0207 032 2610