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Premium entertainment. Premium audiences.

Align your brand to engaging entertainment content, served on YouTube.

PREMIUM ENTERTAINMENT

Sky Media have assembled the very best of their digital first entertainment content to allow brands to activate within a premium, brand safe digital audience. Align your brand to engaging entertainment content, served on YouTube.

From viral celebrity interviews and cultural moments to beloved comedy, reality TV and passion-led content, the package combines premium digital content from Sky Originals, Universal Studios, NBCU comedy, Got Talent Series, LAD Bible Snack Wars, Global Radio, Jamie Oliver and many more, all curated for YouTube audiences.

WHY NOW?

Sky Media is the No.1 publisher on YouTube for UK engaged views (30s+), delivering 157.3m UK 30-second views monthly.
Sky entertainment viewing on YouTube has grown +75% YoY in the UK.
Sky content delivers stronger impact versus YouTube averages across ad recall, brand awareness and consideration.

The package is built around three audience-led environments:

Shared Cultural Moments
Fresh clips, satirical comedy and viral celebrity interviews from titles including Saturday Night Live UK, Late Night with Seth Meyers and more.
Everyday Entertainment
Beloved sitcoms, unforgettable panel show moments and reality TV content audiences return to daily.
Personal Passions
Curated content for foodies, movie lovers and armchair explorers.

OPPORTUNITY

Available via direct IO or Programmatic Guaranteed, with 6”-30” pre-roll formats accepted. Brands can activate across the full Premium Entertainment package or select individual content environments.

To support launch activity, Sky Media is also offering: