Saturday Social on Sky Sports 2024/25

Sponsorship Opportunity

The Opportunity

The Saturday Social is back for another huge season of bold opinions, informed predictions, lively debate and
passioned discussion! The weekly show, hosted by Sky Sports’ Adam ‘Smithy’ Smith and Joe Thomlinson, dives into the world of football with a fresh and interactive approach. This unique show brings together popular fans, influencers and enthusiasts to discuss the latest news, trends and controversies in the beautiful game. Saturday Social delivers the perfect blend of insightful analysis and light-hearted banter, making it a must-watch for football fans looking to start their weekend with a dose of passion and excitement.

The Content

Broadcast on the Sky Sports Premier League channel every Saturday morning between 10:30am-12.00pm during the football season (August – May), the show features some of the most popular social talent, ex and current footballers. Previous guests include the likes of Chunkz, Spencer Owen, Adebayo Akinfenwa and Harry Pinero.

We also distribute the best in-show clips each week across Sky Sports Premier League YouTube, Sky Sports Instagram and TikTok, delivering over 50m views during the 23-24 season.


Amplify your sponsorship further with bespoke content.

Extending the sponsorship of Saturday Social with an activation pot enables a brand to amplify their sponsorship through content creation, further strengthening their association with the show and football culture. We can work with the sponsor to create authentic, impactful branded content, utilising Sky Sports, social or ambassador talent, which will reach a passionate and engaged social audience. By leveraging Sky Sports highly engaged social channels, the sponsor will be able to connect with our audience and land key messaging in a credible and entertaining way.

Please see the attached downloadable document for further information on this opportunity.

Contact Details

Robert Horne | Manager – Commercial Partnerships

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