Your Opportunity to Sponsor Sky Nature

Positioning you closer to nature content than any other advertiser

The Opportunity

Sky Nature, since launch in May 2020, is the home of breath-taking natural history programming, dedicated to exploring the beauty and wonder of our planet. Sky Nature viewers are taken on adventures to awe-inspiring places by the likes of David Attenborough, Patrick Aryee and Steve Backshall; showing them that our world is worth saving. The channel tone is positive and uplifting, inspiring us all to do more to look after our world.

With an exclusive partnership with Love Nature, Sky Nature are the home of stunning, unfiltered premium content with over 100 hours of content. Sky Nature are also the exclusive UK broadcaster of True to Nature (Attenborough production team) who seek to provide a voice for the nature and nurture lifelong relationships between people and the natural world.

Audience Insight

  • Household Composition: Sky Nature viewers are more likely be 55+ (134) who are parents or help look after grandchildren (113).
  • Purchasing habits are strongly affected by environmental impact: viewers of this Sky Nature content are more likely than the average adult to purchase sustainably sourced products (155), as well as locally produced food and products (153)
Introducing Sky AdVance…

As part of this 12-month sponsorship opportunity, a percentage of the overall investment has been allocated to a supporting Sky AdVance campaign, ensuring your sponsorship works smarter and enables the extension of the Sky Nature sponsorship across multiple platforms.

Contact Details

Corinne Gurr | Activation Manager

corinne.gurr@sky.uk  | 0207 032 4940

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