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Sky Sports News 7-9pm 2026

BE PART OF THE MOMENT WITH SKY SPORTS NEWS

Sky Sports News is the ultimate destination for sports fans, delivering 24/7 coverage, expert analysis, and breaking news across multiple platforms. Whether you’re at home, on the go, or scrolling through social media, you’ll never miss a moment of the action!

OWN SKY SPORTS NEWS’ PREMIUM SLOT

Sky Sports News 7–9pm is a key evening viewing slot that brings together all the biggest stories from across the day, offering a comprehensive recap alongside breaking news updates, including confirmed team line-ups ahead of live fixtures. The programming is heavily focused on pre-match build-up, featuring exclusive interviews with high-profile players and managers, live scores, and expert pundit analysis to keep viewers fully up to speed as the night’s sport unfolds. As a premium, high-attention window, it captures an engaged audience actively preparing for live sport, delivering strong relevance, credibility, and impact.

AUDIENCE & INSIGHT

Sky Sports News viewers are comfortable on present income (i109), with viewers being 14% more likely to earn above £40,000 per tax year and 20% more likely to be buying a house
Sky Sports News viewers are ad impressionable (i168) and prefer to buy products from companies who sponsor sporting events/teams (i146)
Sky Sports News viewers are highly receptive to TV ads, finding them the most engaging (i121) and trustworthy (i130) form of advertising
Frequent Sky Sports News viewers have interests in gaming and playing on computer consoles (i135), listening to music (i110) and tackling environmental issues (i105)

SSN 7-9PM SPONSORSHIP MEDIA PLAN

Broadcast – Sponsorship of SSN 7-9pm (ABC1 Men) 12 months
Digital – Sky Sports Web & App Display (LB, MP, Billboard, Mobile Banner), 1 x 24hr HPTO, SFVOD 6-30”
Social – 36 x Sky Sports Instagram and Facebook posts

Contact Details

Phoebe Codrington | Commercial Partnerships Manager

phoebe.codrington@sky.uk