Sky Media is delighted to present the opportunity to sponsor Sky Sports News Through the Night. This exclusive offer enables your brand to align with the countries most loved sports news channel with premium evening and
Sky Sports News, the UK’s only dedicated 24hr Sports News channel, is the definitive location for breaking sports news, using the latest technology and the UK’s best-loved sports talent to provide critically acclaimed insight and opinion to deliver the stories behind the story.
The Content
This is a fantastic chance for a brand to own the largest daypart currently available on the channel, as the strand looks back at the previous days sporting action and biggest stories, as well as providing a comprehensive look ahead to the coming days sporting fixtures.
The Channel
Technology and innovation is at the heart of how Sky Sports News deliver their acclaimed daily coverage. From the 18 square metre interactive video wall, to the extensive use of Opta stats and data, the channel is always looking at how it can elevate its coverage in a way that is both informative and visually impactful.
The variety and depth of Sky Sports News’ coverage is unprecedented, with reporting across all of the key events relating to Football, Rugby Union, Golf, Cricket, F1, Tennis, Boxing, Horse Racing, as well as catering to more niche interests in MMA, eSports and Netball.
Going Beyond Linear TV…
The sponsorship opportunity includes Sky Advance and Web Attribution within the package.
Sky Advance works by depict a campaign story across platforms by retargeting the exposed audience of the TV Sponsorship in a digital environment, driving.
A Web Attribution study will allow Sky to measure the website visits that have been driven by a brand’s Sky Sports News sponsorship
Big Bash League 2024/25
