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Sponsorship of the World Cup Report on Sky Sports News

Align with Sky Sports News’ expert reporting on the World Cup 2026

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The Opportunity

A brand can align with Sky Sports News’ expert reporting on the 2026 World Cup. Throughout the tournament, Sky Sports News will create a series of bespoke daily news reports covering the latest tournament, team and player news. Airing throughout the day and to best coincide with key KO times, these bespoke reports will provide a range of insight from overviewing the previous days results and covering the pre match build up, to sharing those post-match reactions and providing viewers with in-depth analysis they need to round off the days coverage.

The Platforms

Linear – 2x 10” idents across an estimate 6 reports per day (exc rest days) for the duration of the tournament
Digital – The very best of Sky Sports broadcast coverage from the 2026 FIFA World Cup, available across Sky Sports Websites, Apps and Sky Sports YouTube channels.
Social – We will extend the campaign further by distributing select Sky Sports News World Cup reports across Sky Sports News YouTube and TikTok accounts.

Additional Consideration

Join us to celebrate the World Cup by maximising your sponsorship proposal, by utilising some branded content solutions such as…

‘The Heated Debate’ – A social-first show bringing fans inside the World Cup as it unfolds. Distributed across Sky Sports’ social channels, the show will feature popular social talent and/or ex-professional footballers discussing the biggest stories of the tournament, filmed either on location or in a laid-back studio environment. Each episode will cover the key talking points of the week – from standout matches, team selection and emerging storylines – blending expert insight with social-native debate.
‘World Cup Goal Recreations’ – A social-first football series that sees a World Cup or football legend attempt recreations of some of the most iconic goals in tournament history. Using imagery, key match references and creative visual storytelling, the series will bring these famous moments back to life. Through engaging edits, breakdowns and on-pitch attempts, the format celebrates the skill, context and drama behind goals that have become part of football folklore. Designed for Sky Sports’ social platforms, the series blends nostalgia with entertainment to spark conversation and engagement throughout the tournament, while offering brands a premium opportunity to align with iconic football moments and the wider World Cup conversation.
‘Explained’ – Explained will get a makeover for the World Cup, helping fans understand the biggest moments as they unfold. Distributed across Sky Sports’ social channels, the series delivers engaging posts that break down key talking points, clarify pivotal incidents and unpack the narratives shaping the competition. Blending informed analysis with accessible, social-native storytelling, the series is designed to drive conversation, deepen understanding and keep fans engaged throughout the tournament, while offering brands a premium partnership opportunity aligned to credibility, expertise and cultural relevance.

Contact Details

Louis Hawking | Commercial Partnerships Manager

louis.hawking@sky.uk | 07934 397151