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Transfer Window Sponsorship Opportunity

Be Part of the Transfer Buzz….

The Home of Sky Sports News

Sky Sports News is the ultimate destination for sports fans, delivering 24/7 coverage, expert analysis, and breaking news across multiple platforms. Whether you’re at home, on the go, or
scrolling through social media, you’ll never miss a moment of the action! With insightful commentary from former players, managers, and top sports journalists, Sky Sports News goes beyond the headlines
to bring you expert opinions and in-depth analysis. Sky Sports News keeps you connected to the sports world wherever you are. If it’s happening in sports, you’ll be the first to know! Your brand has the opportunity to align with this unmissable transfer-window coverage through a partnership proposal spanning broadcast, social, and digital… delivering the content fans love and giving your brand maximum impact.

Linear Sponsorship Opportunity

The linear sponsorship is a combination of logo placements and sponsorship idents across the following fixtures Linear Broadcast
• Transfer Centre Sky Sports News reporters and pundits bring viewers the latest news and insight around the developing transfer news.
• Transfer Window Clock A countdown with one-month remaining of the window, placing Sky Mobile at the heart of the conversation on Sky Sports News.
• The Transfer Show Sky Sports News reporters and guests provide the definitive round-up of the day’s transfer stories.
• 5-7 Sponsorship The primetime slot where the evening of sport begins, with a comprehensive round up of the days big stories and breaking news
• 2-5 Sponsorship The daytime slot covers the daily updates across a range of sports, reaching a different audience to the 5-7 slot
• Transfer 360 Following the successful launch of the 30 min docuseries in 2025, Season 3 has a strong line up of sporting guests!

Extending Coverage Online

Extend these tailored news reports across Sky Sports’ News Facebook and Sky Sports Football Instagram accounts, reaching an incremental audience of highly engaged football fans.

Transfer Show – he series will feature Sky Sports host talent as well as a diverse range of guests, offering fresh perspectives and insightful opinions on the latest transfer news and rumours throughout the window.
The Ringer – The social series that puts
football fans to the test in a fun, fast-paced competition. Each episode sees 3 passionate supporters from the same club take on a series of football themed challenges to see if they can work together to post the highest score. The twist? They’re joined by a surprise “ringer” – an ex-professional legend from their club – who can be subbed in for one round to help boost their total.
Short Form Video Bumpers – 5 second pre-roll running across Sky Sports YouTube and O&O targeted to clipped broadcast content, including highlights, compilations and interviews
Digital Display – Standard display ads running across Sky Sports web and app, including x2 homepage takeovers running across Sky Sports homepage on deadline day

Audience and Insight

Who is the audience of Sky Sports News? who is my brand reaching?

Sky Sports News viewers are highly receptive to TV ads, finding them the most engaging (i121) and trustworthy (i130) form of advertising
Sky Sports News viewers typically use social media five times a day (i104) and engage with podcasts 1-2 times per week
Sky Sports News viewers are ad impressionable (i168) and prefer to buy products from companies who sponsor sporting events/teams (i146)

Contact Details

Olivia Poddar | Commercial Partnerships Lead

olivia.poddar@sky.uk | +447773044647