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Thank you for coming along to The Planners Breakfast Club. We really hope that you found some useful insights for your upcoming projects.

We have uploaded a series of great slides and assets from the presentation for you to download.

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Please find a selection of great assets. Just click on the image to download:

What next?

BARB Dovetail is an ambitious and hugely complex project, with several phases. Release one is live and provides some great insight in to viewing behaviours at a platform level. Between now and the next release, we feel we are well positioned to provide an interim solution to our agencies and their clients.

“Given our knowledge of the space and the granular data we have from our 3 (soon to be 6) million panel, Sky will build a capability that provides agencies and advertisers with a new understanding of how their campaigns have delivered across all Sky platforms.  We have kicked off a Proof of Concept which will be independently audited by RSMB for a cross platform reporting service that will give a full view of a campaign’s reach and frequency across Linear, STB VOD, Sky Go and AdSmart. 

“We will be sharing details via a roadshow at the end of Q1 to gather your feedback before a full launch in Q3 this year.”

Graeme Hutcheson, Director of Sky AdSmart and Digital

For more information on The Planners Breakfast Club and other great opportunities from Sky Media please speak to your sales representative or else contact us at skymedia@sky.uk
Independent agencies

Rob Tierney

Julie Bourne

Omnicom, Unilever, P&G, Initiative, UM

Marianna Goduti

Nikki Pinfold

Matthew Wright

Dentsu, Starcom, Publicis, Havas

Neil Kent

Abul Noor

Richard Speake

Chris Jessup

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