“BARB Dovetail is an ambitious and hugely complex project, with several phases. Release one is live and provides some great insight in to viewing behaviours at a platform level. Between now and the next release, we feel we are well positioned to provide an interim solution to our agencies and their clients.
“Given our knowledge of the space and the granular data we have from our 3 (soon to be 6) million panel, Sky will build a capability that provides agencies and advertisers with a new understanding of how their campaigns have delivered across all Sky platforms. We have kicked off a Proof of Concept which will be independently audited by RSMB for a cross platform reporting service that will give a full view of a campaign’s reach and frequency across Linear, STB VOD, Sky Go and AdSmart.
“We will be sharing details via a roadshow at the end of Q1 to gather your feedback before a full launch in Q3 this year.”
Graeme Hutcheson, Director of Sky AdSmart and Digital
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