Congratulations to our 2025 Sky Zero Footprint shortlist!

19 brilliant brands have made it through to Stage 2, across three categories:

• Champions: Established sustainable brands – Polestar, Tony’s Chocolonely, Hive and Back Market

• Catalysts: Charities and community changemakers – The Good Gym, WRAP, Waste Less, Feed More, Pledgeball, ZSL and Farm Urban

• Disruptors: Innovative scale-ups – Herd Market, Guppyfriend, Reewild, Reborn Homewares, PARLA Oral Care, Notpla, Fussy, Oddbox and Tepeo

Next, they’ll pitch their creative ideas to our industry expert judging panel, with £2 million in media value up for grabs to drive real, sustainable change. Judging begins 25th June at our Sky HQ.

Sky Zero Footprint Fund

The Sky Zero Footprint Fund returns for 2025: Bigger, Better and Greener. After taking a year off to refresh and refine the initiative, the fund is back with a renewed commitment to drive meaningful change for a better planet through the power of advertising. Once again, Sky Media, is offering £2 million in advertising support to amplify brands and organisations leading the way in sustainability. This marks a total of £8 million in media value that Sky Media has committed to the initiative since its launch.

This year, the fund is evolving to have an even greater impact, with a new structure designed to support a broader range of brands and initiatives. The 2025 Sky Zero Footprint Fund will now feature three distinct categories:

Disruptors – Celebrating and championing challenger brands scaling up with innovative ideas and products that have the potential to drive significant environmental change.
Catalysts – Supporting charities and not-for-profit organisations making a major difference but often facing challenges in demonstrating measurable impact or sales.
Champions – Engaging larger, established brands to reinvigorate their role in driving national conversations and large-scale sustainability efforts, helping to move environmental action back up the agenda.

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image of two ladies acting in the here we flo TV ad

Here We Flo:
Keeping the Planet Clean in
Life’s Messiest Moments

Download the full case-study now

Winning the Sky Footprint Fund Award was such a game changer
for our business for several reasons. One being acknowledged
as a small but mighty company aiming to make big change in the world.
It was incredible to have an organisation like Sky recognise our potential
and it’s really opened so many doors for us. Aside from just having their
stamp of approval, we were able to create and run our ad which is something
we wouldn’t have been able to do for years as a company of our size.
It’s really helped propel awareness of our brand, not only to our own key
demographics but to everyone in the UK. So even if the consumer doesn’t
choose our brand, they understand the importance of using
sustainable options. Ultimately, that’s what’s gonna push us forward
to the net zero future that we’re all working towards."

Susan C. Allen,
Co-founder & Chief Brand Officer of Here We Flo