Sky Zero Footprint Fund
The Sky Zero Footprint Fund returned for 2025 – bigger, better and greener – with £2 million in TV advertising support to supercharge sustainable brands. After a year off to refresh the initiative, Sky Media is proud to continue using the power of advertising to drive real environmental change, bringing our total media commitment to £8 million.
This year’s restructured fund featured three categories to widen impact: Disruptors (scaling challenger brands), Catalysts (charities and not-for-profits), and Champions (established brands driving large-scale efforts). After a record number of entries and a rigorous judging process, 18 brands were shortlisted and invited to pitch live at Sky HQ.
Our judges selected six winning brands to receive campaign funding. They’ll now head into the final stage in November, where they’ll unveil their TV ads and compete for an additional £500k in media value.
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to the Final 6
Winners
for our business for several reasons. One being acknowledged
as a small but mighty company aiming to make big change in the world.
It was incredible to have an organisation like Sky recognise our potential
and it’s really opened so many doors for us. Aside from just having their
stamp of approval, we were able to create and run our ad which is something
we wouldn’t have been able to do for years as a company of our size.
It’s really helped propel awareness of our brand, not only to our own key
demographics but to everyone in the UK. So even if the consumer doesn’t
choose our brand, they understand the importance of using
sustainable options. Ultimately, that’s what’s gonna push us forward
to the net zero future that we’re all working towards."
Co-founder & Chief Brand Officer of Here We Flo
News
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