Sky Sports has become the new home of the Bundesliga for the 2021/22 season. Football fans will be able to tune in to Sky Sports to watch some of the best goal scorers in the world, such as Erling Haaland and Robert Lewandowski, whilst also being able to watch one of the most exciting young English footballers in Jude Bellingham.
Sky Media are excited to present the opportunity to become the exclusive multi-platform sponsor of the top tier of German football. This unique opportunity will span broadcast, social and digital via the U.K’s number one commercial sports website, Skysports.com. This is a fantastic opportunity for the right brand to align with one world football’s most exciting leagues, reaching a highly engaged, affluent male audience.
The Content
The Bundesliga consists of 18 teams, all battling it out across a 34 game season, to be crowned Deutscher Fussballmeister (German Football Champions). The 2021 and continues through until the 14th May 2021, with a 3-week winter break across late December and early January.
30-time champions Bayern Munich have won the title for the last 9 years in a row, and are looking to get their 10th consecutive title this year. However, teams such as Borussia Dortmund, the last champion prior to Bayern Munich in 2010/11, will be looking to stand in their way. RB Leipzig will also be looking to build on their highest ever finish in the 2020/21 season, where they finished runners up. All three clubs have new managers at the helm so it is set to be an exciting and competitive season.
With top quality football and world class players, the Bundesliga is certain to bring excitement and a strong following once again. Sky Sports viewers will be able to catch all of the action live and exclusive across Sky Sports Football and Sky Sports Main Event and on Sky Go, whilst following all of the latest news on Sky Sports Digital and Social. Feel it all.
Scheduling
The premium fixture of each weekend will be shown live every Saturday at 5.30pm on Sky Sports Football, as well as the Friday night fixture at 7:30pm, with further matches broadcast via Sky Sports’ linear or digital channels including Sky Sports YouTube.
Accreditation
The sponsor will receive the following accreditation across each sponsored programme:
Live Bundesliga
An average of 2 x 15” opening / closing credits and 4 x 5” centre break credits per live fixture.
Bundesliga Repeat, Highlight and Magazine Programming
An average of 2 x 15” opening / closing credits and 4 x 5” centre break credits per hour.
*Scheduling & Accreditation estimations subject to change
The Premier League on Sky Sports 2025-29
