Comedy Central Extra Primetime 2023

12 Month Sponsorship Opportunity

The Opportunity

Align with the home of EXTRA! Extra laugh out loud moments, Extra feel-good comedies and Extra funny talent. Comedy Central EXTRA primetime is the perfect opportunity to align with our much-loved content, connecting your brand with a broad, fun-loving audience. Take over the peak evening hours, and see your credits transmitted daily between 17:00-24:00.

The Channel

The sibling of Comedy Central, Comedy Central EXTRA is home to a wide range of shows, from UK-born and bred content, to US smash hits.

Example Programming

Based on current schedules:

  • Stand-up Gold: Kevin Hart, Michael McIntyre
  • Hollywood Flicks: 21 Jump Street, Bride Wars
  • UK Originals: Rhod Gilbert’s Growing Pains
  • Straight from the States: Impractical Jokers
  • Iconic Sitcoms: Friends**, My Wife & Kids
  • Adult Cartoons: Bob’s Burgers, South Park
Key Benefits
  • Targeting a broad audience – Predicted to reach 6.4m Adults and 3.7m affluent adults
  • Consistency – Daily presence across 12 months will reinforce brand re-call/recognition
  • Peak Presence – Sponsorship of highly desired primetime hours across hit shows
Scheduling & Accreditation
  • 2 x 10” & 4 x 5” idents per hour on CCX
  • 17:00-24:00 hours, Daily (Monday-Sunday)
Contact Details

Emma Hunt | Paramount Controller

Emma.Hunt@sky.uk

Channel logo: Comedy Central Extra
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