Align with the home of EXTRA! Extra laugh out loud moments, Extra feel-good comedies and Extra funny talent. Comedy Central EXTRA primetime is the perfect opportunity to align with our much-loved content, connecting your brand with a broad, fun-loving audience. Take over the peak evening hours, and see your credits transmitted daily between 17:00-24:00.
The Channel
The sibling of Comedy Central, Comedy Central EXTRA is home to a wide range of shows, from UK-born and bred content, to US smash hits.
Example Programming
Based on current schedules:
Stand-up Gold: Kevin Hart, Michael McIntyre
Hollywood Flicks: 21 Jump Street, Bride Wars
UK Originals: Rhod Gilbert’s Growing Pains
Straight from the States: Impractical Jokers
Iconic Sitcoms: Friends**, My Wife & Kids
Adult Cartoons: Bob’s Burgers, South Park
Key Benefits
Targeting a broad audience – Predicted to reach 6.4m Adults and 3.7m affluent adults
Consistency – Daily presence across 12 months will reinforce brand re-call/recognition
Peak Presence – Sponsorship of highly desired primetime hours across hit shows
Sky Cinema Premiere 2025 Sponsorship Opportunity
