Sponsor Channel 5’s first-ever quiz show, Eggheads. The iconic general knowledge quiz show has had a new home as of 2021, with Jeremy Vine back at the helm. This opportunity will allow brands to associate with British TV royalty, with a long heritage of attracting upmarket audiences and passionate amateur pub quiz lovers.
About the Content
In each episode, a group of amateur quizzers get to take on the Eggheads, but who are the Eggheads? They are only the most formidable group of quiz aficionados and past Winners from shows like ‘Who Wants To Be A Millionaire?’, ‘Weakest Link’ and ‘Mastermind’.
Challengers must compete against these titans at a chance to win a cash prize, and of course, bragging rights of having beaten the Eggheads!
Key Benefits
Daily Presence – reach viewers on a daily basis, 5-days-a-week in a consistent timeslot.
Established & Well Known Show – Eggheads enjoyed huge success on the BBC, before moving to it’s new home on Channel 5.
Reach a consistent audience – Drive awareness through sponsorship of the 45+ audience.
Own the MTV Network
