As the home of cricket, Sky Sports will once again be the number one destination to catch all England Men’s home international cricket across the summer of 2024.
Sky Sports cricket fans can enjoy unrivalled coverage and pundits’ opinions from a host of world class talent that features Mel Jones, Nasser Hussain, Owen Morgan, Ian Ward and many more.
The offering for England’s home international cricket sponsorship spans across Broadcast TV, VOD and Sky’s award-winning Digital and Social platforms, putting your brand at the heart of England international cricket this summer!
Cricket on Sky Sports in 2024
IT20 Series: England vs. Pakistan
The 2024 home international summer will kick off with this four-game series, where the likes of Jason Roy, Jos Buttler, and Jofra Archer take centre stage. England are aiming to set the tone for the summer against an unpredictable but talented Pakistani side.
Test Series: England vs. West Indies
The red ball format comes to the forefront in July, With Ben Stokes’ side looking to get off to a good start against a West Indies side who haven’t won a Series in England since 1988.
Test Series: England vs. Sri Lanka
After Sri Lanka’s defeat in their last Test Series vs. England in 2021, it’s all to play for this summer. The Test series will be packed with individual excellence from both sides as the hosts look to continue their dominance vs. Sri Lanka.
IT20 Series: England vs. Australia
September will see the return of the Ashes victors to England, where Jos Buttler’s team will be looking to avenge 2023’s defeats with their T20 prowess as Australia battle to maintain their cricketing dominance against England.
ODI Series: England vs. Australia
If that’s not enough excitement, England and Australia will once again step up to the mark in a five-match ODI series in September. Will England triumph just four years after Australia’s success in their last ODI Series in 2020 on home soil?
Accreditation
Your brand will receive the following accreditation across each competition:
Test Series
Tests – An average of 2 x 15”, 24 x 5” and 12 x logo credits
IT20 Series
T20s – An average of 2 x 15”, 8 x 5” and 5 x logo credits
ODI Series
ODIs – An average of 2 x 15”, 28 x 5” and 12 logo credits
Repeats / Highlights / Magazine programming (based on 1hr programme)
An average of 2 x 15” and 6 x 5” credits
*All scheduling and accreditation is estimated and subject to change
*All broadcast is simulcast on Sky Go, making cricket accessible whenever & wherever
Sky Sports Digital
Sky Sports Cricket delivers the very best cricket content across Sky’s websites, apps and YouTube page (for both Sky and non-Sky subscribers).
It has been rapidly growing and now receives over 4.6m views a month. (Up 39% YOY). Cricket fans can indulge on masterclasses, highlights, bespoke VT’s and vodcasts.
Sky Sports is the largest commercial online sports brand across web & apps in the UK with a +24% greater audience than our next biggest competitor
The average Sky Sports App user spends 60 mins across the month consuming content (Average of 13 mins for skysports.com)
Incremental reach vs TV and VOD of over25%
Sky Sports Social
Highlights from all of England Men’s home matches will be posted across the Sky Sports social channels, reaching a highly engaged audience.
With 84% of our audience between 18-44 years of age, our coverage is perfectly placed to satisfy our audiences desire for live-action highlights and news coverage.
The Social sponsor of England Men’s Home International cricket 2024 will receive the following:
Sponsorship of all social content pertaining to England Men’s Home International matches across Sky Sports social channels
Branded logo watermark, providing 100% exposure
Co-branded title sequence on YouTube posts
Co-branded end board on Facebook and Instagram posts
We will tag @brand as a paid partner on all associated Instagram and Facebook posts
*Please see the attached document for further detail
Big Bash League 2024/25
