Paramount Kids

Sponsorship of Nickelodeon Channels

The Opportunity

Brands have an exciting opportunity to tap into and associate with the Nickelodeon brand, it’s much-loved content and characters to reach at scale during key periods for kid’s advertisers.

Own the Nickelodeon network through sponsorship of our 4 dedicated kid’s channels (Nickelodeon, Nicktoons, Nick Jr and Nick Jr  too).

This unbeatable combo of channels enables your brands to reach kids of all ages, plus co-viewing parents through Nick Jr & Nick Jr 2.

Example Content

Nickelodeon is more appealing to the slightly older child perfect for those age between 7-12 years old with some of the most watched shows being:

  • The Thundermans
  • The Patrick Star Show
  • SpongeBob SquarePants

Nicktoons also attracts a slightly older age group however also picks up some of the younger crowd with audience ages between 4-7 years old enjoying:

  • Alvinnn!!! And the Chipmunks
  • The Loud House
  • The Smurfs

The Nick Jrs tend to bring in the youngest crowd mostly preschoolers, however this also has an attractive reach for HPCH. Some of their favourites are:

  • Peppa Pig
  • Paw Patrol
  • Ben and Holly’s Little Kingdom


  • 4 x 15” and 2 x 5” idents per hour

Nick Toons

  • 4 x 15” and 4 x 5” idents per hour

Nick Jr

  • 6 x 15” idents per hour

Nick Jr Too

  • 6 x 15” idents per hour
Sponsorship Amplifications
  • Competitions
  • Social
  • Co-branded digital hubs
  • Bespoke content creation
Contact Details

Lorna Light | Partnerships Controller

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