Rugby Union on Sky Sports in 2024

Sponsorship Opportunity

The Opportunity

Sky Sports will once again be the exclusive home of the best international and southern hemisphere club rugby union in 2024. With exclusive live coverage of the Home Nation Summer Tours, The Rugby Championship and Super Rugby Pacific as well as the Currie Cup and NPC.

An exciting opportunity presents itself to a brand to align with these premium rugby union properties that have high reach and frequency amongst the affluent ABC1 Men audience, across Sky Sports’ acclaimed broadcast, VOD, digital and social platforms.

Rugby Union on Sky in 2024

Home Nations Summer Tours (June – July 2024)

  • Australia vs. Wales x 2 Tests
  • New Zealand vs. England x 2 Tests
  • South Africa vs. Ireland x 2 Tests
  • Argentina vs. France x 2 Tests

This July will feature massive test matches with four of the ‘Six Nations’ teams travelling to the southern hemisphere to take on the teams from The Rugby Championship. Wales will travel to Australia to play the Wallabies, England will travel to New Zealand to play the All Blacks, Ireland will travel to South Africa to play the Springboks and France will travel to Argentina to play Los Pumas.

The Rugby Championship (August – October 2024)

  • 12 Test Matches

Formally the tri-nations, an annual international men’s rugby tournament consisting of Argentina, Australia, New Zealand, and South Africa (reigning World Cup Champions). The 2023 Rugby Championship was won by the All Blacks, their exciting and hard-fought victory against South Africa (35 – 20) proving to be the decisive fixture.

Super Rugby Pacific (February – August 2024)

  • 68 fixtures

Super Rugby is a men’s professional rugby union club competition involving 12 teams from Australia, Fiji, New Zealand, and the Pacific Islands.. It previously included teams from South Africa, Argentina, and Japan, and has been called Super 12 and Super 14 in the past. New Zealand’s Crusaders were victorious in an entertaining season last year – besting the Chiefs (also from New Zealand) in a closely contested final.

Sky Sports will also features regional fixtures from the South African Currie Cup and New Zealand’s NPC.

Sky Sports Digital

Sky Sports Rugby Union delivers the very best rugby content across Sky’s websites, apps and YouTube page (for both Sky and non-Sky subscribers).

  • Sky Sports is the largest commercial online sports brand across web & apps in the UK with a +24% greater audience than our next biggest competitor
  • The average Sky Sports App user spends 60 mins across the month consuming content (Average of 13 mins for
  • Incremental reach vs TV and VOD of over 25%
Sky Sports Social

Highlights will be posted across the Sky Sports social channels, reaching a highly engaged audience.

With 84% of our audience between 18-44 years of age, our coverage is perfectly placed to satisfy our audiences desire for live-action highlights and news coverage.

The Social sponsor of  Rugby Union on Sky Sports 2024 will receive the following:

  • Sponsorship of all social content pertaining The Rugby Championship matches as well as the Home Nations Summer Tours across Sky Sports social channels and other selected clips.
  • Branded logo watermark, providing 100% exposure
  • Co-branded title sequence on YouTube posts
  • Co-branded end board on Facebook and Instagram posts
  • We will tag @brand as a paid partner on all associated Instagram and Facebook posts

Please download the attached for more detail.

Contact Details

Rob Horne | Manager – Commercial Partnerships

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