“When we anticipate the customer behaviour, customer taste
and the community zeitgeist, when we do that well
that’s when we create hits”
Gary Davey, CEO, Sky Studios
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What’s Next?
TV viewing behaviour is changing and viewers are embracing different ways of consuming TV (which we illustrated with recent Sky examples including Chernobyl and Game of Thrones). With these behavioural changes and higher engagement with On Demand content, Sky continues to innovate in its use of data and technology with CFlight. This next-generation metric tool will begin to roll out to Sky Media in the UK in Autumn.
To read more about CFlight click here!