Sponsor every episode of A League of Their Own across a 12 month period, with 15” and 5” accreditation on all premieres and repeats Txing on Sky Max, Sky Showcase, & Sky Sports linear, downloaded via set-top box VOD, and streamed via Sky Go & NOW VOD. The broadcast sponsorship is estimated to deliver 31.2 Ad 1634 30” equiv ratings across linear and 4.5m impressions across VOD platform.
Social
All social elements will include the following integration for your brand:
Paid partner status with clear brand tagging.
Direct click through URL to a landing page of your choice.
6” Sponsorship Ident featured ahead of editorial content(Promoted Posts) and post editorial content as an end board. (Organic Posts) All promoted posts will be targeted to an audience of your choosing.
SFVOD (Short Form VOD)
SFVOD accreditation will include:
6-30” solus pre roll
Non skippable
Across a selection of ALOTO content available on Sky TV’s YouTube channel
The Content
ALOTO is a show which oozes camaraderie, is filled with laughs and has a healthy competitive edge! Attracting the best talent, world of sport, entertainment and comedy, ALOTO is proudly a Bafta award winning entertainment format. A firm Sky viewer favourite going into its 19th season with a successful spin off series in ALOTO Road Trip ALOTO remains an iconic part of the Sky entertainment schedule.
Audience Insight
A League of Their Own viewers are…
Reaching significant milestones: In the next 12 months ALOTO viewers are likely to be starting their first job i159, Moving out of parental home i164, Moving in with Partner i133, Getting engaged i171, Getting married i153, Purchasing a flat/house i143, Having a child i149
Tech aware: 60% like having tech that makes life easier at home, Like innovative household devices/appliances i121, “It’s important my household is equipped with latest technology” i135 , “I love to buy new gadgets & appliances” i130
A League of their Own viewers are passionate about…
Travel: 52% are passionate about travelling 65% enjoy planning holidays and travel ALOTO viewers seek out relaxing holidays – “ When I go in holiday I want to eat, drink & lie in the sun” i133 “I like to go on holidays were activities are organised for me” i121
Food and Drink: 78% get a lot of pleasure out of food, 66% like to try new food products, 72% like to try new recipes, 70% often sit down for a meal together at home “its worth paying extra for good quality beer” i131, “I like to try new drinks” i131.
Big Screen Premium Proposition
