MTV EMA’s 2024

UK Sponsorship Opportunity

The Opportunity

The MTV European Music Awards (EMAs) will take place this November in Manchester. Energetic, diverse and individual, Manchester has true character and MTV is honoured to bring a week-long celebration of music to its city.

We will bring your brand to the heart of the action through UK sponsorship of the event. With scalable packages available, this is a truly unique opportunity to align with a global music event and to reach fans through a multi-platform partnership that spans TV, digital and live event.

About the EMA’s

The annual EMA are MTV’s premiere international music event. Honouring the music artists from around the world, the event celebrates both the global superstars and those who are breaking through.

Combining award presentations with world-class performances, the show provides a platform for artists and change-makers to showcase their huge talent, bringing music fans a unique, multi-platform experience across MTV’s network.

Fans can also enjoy an array of supporting programming from red carpet build-up to backstage digital exclusives.

Sponsorship Deliverables

Sponsorship of the MTV EMAs (UK Only)

  • Airtime (to be delivered in Paramount’s airtime) – 30” TVC copy could promote competition/branded content or be used for existing copy
  • The investment will unlock license to associate with the MTV EMA’s and integration into existing MTV EMA activity (see below)

MTV EMA’s Integration;

  • Integration into MTV’s TV promos promoting the event
  • Sponsorship idents around the live broadcast and future repeats across Paramount UK channels
  • Brand tag in a selection of EMA posts on MTV’s UK social account
  • Brand logo on the EMA’s website
  • Tickets for use by the sponsor (internal or consumer facing giveaways)
Additional Information
  • There will be three sponsors (two International and one UK sponsor). This package details the UK sponsorship.
  • HFSS and Alcohol Brands cannot sponsor due to Ofcom regulations, but there are additional partnership packages available.
Contact Details

Lorna Light | Partnerships Controller

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