In an exciting first, Channel 5 and The UK’s Strongest Man are looking for sponsors of the UK’s Strongest Man Live.
Brands will have the unique opportunity to partner with the event and the cultural phenomenon of Strong Man competitions through a partnership package that spans TV, social media and live event.
This package offers advertisers a unique platform to engage with attendees or promote a brand / product, in an exciting, family friendly environment. While supporting media will help to amplify and extend the reach of the campaign.
About The Event
Now in it’s 21st year, The UK’s Strongest Man is a high octane family friendly strongman show where modern-day Herculeses’ will showcase a crucible of strength, resilience and agility.
As the event hits the Vindico Arena in Cardiff on June 8th – 9th, the strong men will compete in a series of testosterone-fuelled challenges including car pulls, tug of wars, weight lifting and heaps more.
The 2024 event is expected to draw in a crowd of 6,000 and through the very first live broadcast on Channel 5 a further 3,000,000 adults across linear.
Brace yourselves for an exciting and adrenaline filled experience, that draws in fans from across the globe.
The Partnership Package
TV Airtime
Investment into linear airtime (Paramount channels) which can be used for ticket giveaways / cobranded partnership spots)
Logo integration into existing UK’s Strongest Man promos
Social Media
Logo integration into existing UK’s Strongest Man social media activity
Event Opportunities
Logo integration into official UK Strongest Man poster
8 x advertising boards at the event
A4 advert in official UK Strongest Man programme
An allocation of tickets which can be used for internal / external purposes.
TV Sponsorship of the UK’s and World’s Strongest Man
Linear sponsorship of UK’s Strongest Man Live on Channel 5 (June)
Linear and on demand sponsorship of World’s Strongest Man on Channel 5 (Dec 24 / Jan 25, exact dates TBC)
TV Sponsorship Scheduling
UK’s Strongest Man Live
2 x 180 min episodes of UK Strongest Man Live
8th – 9th June 2024
1 x 15”, 1 x 10” and 18 x 5” sponsorship idents per episode
10” sponsorship idents across VOD platforms
World’s Strongest Man Live
Approx. 11 episodes across the series including the final
Dec 2024 – Jan 2025 (exact dates TBC)
1 x 15”, 1 x 10” and 6 x 5” sponsorship idents per episode
National Geographic & National Geographic Wild 2023
