Blaze

BLAZE™  is A+E Networks UK’s very first free to air channel in the UK and Ireland offering exciting new commercial opportunities for advertisers.

Launching on Freeview and Sky on 20th September, BLAZE™ is a brand new entertainment channel brand which celebrates people who achieve the extraordinary through determination, courage and a hint of maverick spirit. American by nature, but distinctly British by nurture, it raises the flag for real people who boldly follow their own path.

Advertisers and brands can come on board from launch via traditional methods which include spot advertising, as well as channel or programme sponsorship. Sitting within A+E Network’s portfolio brands, BLAZE delivers strength and depth to the portfolio and advertisers will have the opportunity to work across a well-established and diverse channel selection.

BLAZE offers viewers a first chance to enjoy global hit entertainment shows never previously aired on Freeview including Mountain Men, American Restoration, Ancient Aliens and Forged in Fire. It will also offer the best of real crime content including fascinating series The First 48 and Unusual Suspects and the hugely popular On the Case with Paula Zahn.

 

TARGET AUDIENCE:

BLAZE is aimed at a wide demographic: 25-54, with a slightly-male skew.

It’s a straight-talking channel that will have wide appeal to our target audience, whom we’re calling Joe.  He (or she) is married with two kids. He is proud to be a person on whom others rely and he has a strong and occasionally overwhelming sense of duty.

He has an enquiring mind, with his own opinions, and doesn’t believe everything he’s told; he likes to hear the other side, even if it’s contentious.

Top shows include

Pawn Stars

American Restoration

The First 48

Mountain Men 

Unusual Suspects

On the Case with Paula Zahn

 

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