Comedy Central is a leading Pay TV General Entertainment channel and is part of Viacom International Media Networks (VIMN). A joint venture between VIMN (75%) and BSkyB (25%), Comedy Central airs on the Sky and Virgin Media platforms. Comedy Central launched in the UK in April 2009 and has since grown share by a phenomenal +41%. In Fiscal 2017 (Oct 16 to Sept 17). The Comedy Central Group averaged a share of 2.20%, up +8% YoY and proved the highest year ever for share.
The channel broadcasts a mix of hit US acquisitions and original UK productions targeting a 16-34 year-old audience. Fiscal 2017 saw the Comedy Central Group deliver its highest share ever, which saw the main Comedy Central channel’s share up +10% and Comedy Central Extra up +3%
This phenomenal growth is fuelled by new UK Commissions Your Face or Mine, Roast Battle (which has proved to be the highest UK commission ever for the channel), Russell Howard and Mum: USA Road Trip, Drunk History and The Chris Ramsey Show. US titles Impractical Jokers, Bob’s Burgers and The Middle also continue to draw in massive number and popular nostalgic titles such as Friends and 8 Simple Rules are still a ratings hit.
In addition to the main Comedy Central channel are Comedy Central +1, Comedy Central Extra and Comedy Central Extra +1 providing audiences with more viewing opportunities and more fantastic content.
RuPaul’s Drag Race All Stars
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