Home > Channels > Sport > Sky Sports Main Event

Sky Sports Main Event

The ultimate destination for the best live action from across the Sky Sports portfolio

LIVERPOOL, ENGLAND - JULY 22: Dejan Lovren of Liverpool (L) and Mohamed Salah of Liverpool (R) pose for a photo with The Premier League trophy following the Premier League match between Liverpool FC and Chelsea FC at Anfield on July 22, 2020 in Liverpool, England. Football Stadiums around Europe remain empty due to the Coronavirus Pandemic as Government social distancing laws prohibit fans inside venues resulting in all fixtures being played behind closed doors. (Photo by Laurence Griffiths/Getty Images)

Liverpool's Egyptian midfielder Mohamed Salah scores his team's second goal during the English Premier League football match between Liverpool and Crystal Palace at Anfield in Liverpool, north west England on June 24, 2020. (Photo by Shaun Botterill / POOL / AFP) / RESTRICTED TO EDITORIAL USE. No use with unauthorized audio, video, data, fixture lists, club/league logos or 'live' services. Online in-match use limited to 120 images. An additional 40 images may be used in extra time. No video emulation. Social media in-match use limited to 120 images. An additional 40 images may be used in extra time. No use in betting publications, games or single club/league/player publications. / (Photo by SHAUN BOTTERILL/POOL/AFP via Getty Images)

Manchester City's Brazilian striker Gabriel Jesus (C) celebrates scoring the opening goal during the English Premier League football match between Manchester City and Newcastle United at the Etihad Stadium in Manchester, north west England, on July 8, 2020. (Photo by LEE SMITH / POOL / AFP) / RESTRICTED TO EDITORIAL USE. No use with unauthorized audio, video, data, fixture lists, club/league logos or 'live' services. Online in-match use limited to 120 images. An additional 40 images may be used in extra time. No video emulation. Social media in-match use limited to 120 images. An additional 40 images may be used in extra time. No use in betting publications, games or single club/league/player publications. / (Photo by LEE SMITH/POOL/AFP via Getty Images)

MONZA, ITALY - SEPTEMBER 06: Cars line up in the Pitlane before the restart during the F1 Grand Prix of Italy at Autodromo di Monza on September 06, 2020 in Monza, Italy. (Photo by Peter Fox/Getty Images)

MEXICO CITY, MEXICO - FEBRUARY 20: Rory McIlroy of Northern Ireland plays his shot from the 14th tee during the first round of the World Golf Championships Mexico Championship at Club de Golf Chapultepec on February 20, 2020 in Mexico City, Mexico. (Photo by Rob Carr/Getty Images)

England's Zak Crawley plays a shot during the opening day of a four-day practice match between Sri Lanka Board President's XI and England at the P. Sara Oval Cricket Stadium in Colombo on March 12, 2020. - England will play two test matches against Sri Lanka during their tour of Sri Lanka under the ICC World Test Championship. (Photo by LAKRUWAN WANNIARACHCHI / AFP) (Photo by LAKRUWAN WANNIARACHCHI/AFP via Getty Images)

Sky Sports Main Event is the channel dedicated to the biggest live events from across our Sky Sports portfolio – available to customers with the full range of Sky Sports channels.

Brands can advertise and partner with a channel which has a massive following and extremely loyal viewers. Not only this, but advertisers can experience a multi-platform approach which allows campaigns to connect with audiences over a number of touchpoints. Examples including VOD or digital offerings that can be tailored to meet different demands and budgets will enable brands a 360 degree approach to advertising.