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Sky Sports Arena

A selection of the best variety sports, including Rugby Union, Rugby league, Boxing and Darts

LONDON, ENGLAND - DECEMBER 31: Peter Wright in action during the Final of the 2020 William Hill World Darts Championship between Peter Wright and Michael Van Gerwen at Alexandra Palace on December 31, 2019 in London, England. (Photo by Alex Davidson/Getty Images)

CANBERRA, AUSTRALIA - SEPTEMBER 05: Daniel Tupou of the Roosters runs with the ball during the round 17 NRL match between the Canberra Raiders and the Sydney Roosters at GIO Stadium on September 05, 2020 in Canberra, Australia. (Photo by Mark Kolbe/Getty Images)

GOSFORD, AUSTRALIA - SEPTEMBER 06: Clinton Gutherson of the Eels runs with the ball during the round 17 NRL match between the New Zealand Warriors and the Parramatta Eels at Central Coast Stadium on September 06, 2020 in Gosford, Australia. (Photo by Mark Kolbe/Getty Images)

DIRIYAH, SAUDI ARABIA - DECEMBER 07: Anthony Joshua poses for a photo with the IBF, WBA, WBO & IBO World Heavyweight Title belts after the IBF, WBA, WBO & IBO World Heavyweight Title Fight between Andy Ruiz Jr and Anthony Joshua during the Matchroom Boxing 'Clash on the Dunes' show at the Diriyah Season on December 07, 2019 in Diriyah, Saudi Arabia (Photo by Richard Heathcote/Getty Images)

LONDON, ENGLAND - DECEMBER 17: Fallon Sherrock in action during her 1st round game against Ted Evetts during Day 5 of the 2020 William Hill Darts Championship at Alexandra Palace on December 17, 2019 in London, England. (Photo by Alex Davidson/Getty Images)

TOWNSVILLE, AUSTRALIA - SEPTEMBER 06: Ben Hunt of the Dragons is tackled by Tom Gilbert and Jake Clifford of the Cowboys during the round 17 NRL match between the North Queensland Cowboys and the St George Illawarra Dragons at QCB Stadium on September 06, 2020 in Townsville, Australia. (Photo by Ian Hitchcock/Getty Images)

The channel that brings you closer to live sport, including all of the action from International and European Rugby Union, Rugby League, Boxing, GAA, and Darts.

Sky Sports Arena also offers advertisers a unique opportunity to target and reach sports fans across a multitude of different sports in one place. Not only this, but advertisers can experience a multi-platform approach which allows campaigns to connect with audiences over a number of touchpoints. Examples including VOD or digital offerings that can be tailored to meet different demands and budgets will enable brands a 360 degree approach to advertising.