This opportunity allows the right brand to align with Sky Sports News’s golden hour of sports news coverage, placing the brand amongst the most current and breaking news stories and positioned closer to the action than any other advertiser!
Sky Sports News at 10 brings the sports to you. With top sport presenters, we deep dive into the days major sports news stories, including exclusive insight from the UK’s top sports journalists. This evening slot features post-match press conferences and reflections on a day of gripping sport entertainment.
As the UK’s only 24-hour Sports News channel it reaches affluent and passionately engaged sports fans who are interested in the latest news, updates and highlights from the day’s sporting events. Aswell as fantasy sports players who are looking out for performance updates, injuries and other developments. Enhance your brand awareness with exposure to millions of viewers daily, your brand will benefit from high-frequency visibility, ensuring top of mind awareness among a highly engaged audience.
Scheduling & Accreditation
The sponsorship plays out across 22:00 – 22:59 Monday – Sunday with 2 x 15 second sponsorship idents and 6 x 5 second sponsorship idents across each hour of coverage. When simulcast the sponsorship will also carry over to Sky Sports Main Event. In total, the sponsorship plays out across 441 hours of content, with 1,042 sponsorship idents across a 12 month period. We estimate that within this period, the sponsorship would reach 4.79m Adults.
An Action Packed Year for Sports
We have an action packed 12 months approaching! With The Masters in April 25, and US PGA Tour in May 25, and the Monaco Grand Prix in May, it’s a great time to be sponsors of the channel. The variety and depth of Sky Sports News’ coverage is unprecedented, with reporting across all the key events relating to Football, Rugby Union, Golf, Cricket, F1, Tennis and so much more!
Audience Insights
Sky Sports News viewers are more likely to use the internet primarily for shopping, retail and finance i122.
Sky Sports News viewers are likely to be active users of social networking sites i103.
Sky Sports News viewers are highly ambitious and want to climb the career ladder i117.
Big Screen Premium Proposition
