Sponsorship of Sky Sports News at 10

The opportunity for the right brand to align with the golden hour of Sky Sports News!

The Opportunity

Sky Media is delighted to present the exclusive opportunity to sponsor Sky Sports News at 10. This unique opportunity to become immersed in the golden hour of Sports News (22:00-22:59), allows the brand to be amongst the most current and breaking news stories and be positioned closer to the action than any other advertiser!

Frequently reaching affluent, discerning and passionately engaged sports fans at their most receptive, this sponsorship presents the ideal opportunity for a brand to be around rich content that speaks directly to the audiences’ interests and passions.

The Channel & Content

The Sky Sports News back pages begin here! With top sport presenters, we deep dive into the days major sports new stories, including exclusive insight from the UK’s top sports journalists.

  • As the only fully dedicated 24-hour sports news channel in the UK, Sky Sports News is truly unrivalled, brought to you by over 100
    specialist presenters and reporters.
  • Technology and innovation are at the heart of their acclaimed daily coverage. From the 18 square metre interactive video wall, to the extensive use of Opta stats and data, the channel is always looking at how it can elevate its coverage in a visually impactful way.

*This opportunity can run in ROI, get in touch for more information on this.

Audience Insight

This sponsorship opportunity targets brands within the bookmakers/betting category.

  • 73% of Sky Sports News viewers have visited a betting website in the last 12 months i162
  • 41% of Sky Sports News viewers chose to gamble for enjoyment i231

*please note that this opportunity is not exclusive to bookmaker/betting brands, please get in touch with interest from other categories!

Sky Advance…An Integrated, Multi-Platform Approach

This sponsorship opportunity includes Sky Advance.

Sky Advance helps depict a campaign story across platforms by retargeting the exposed audience of the TV Sponsorship in a digital environment, driving frequency, brand awareness, spontaneous brand mentions and purchase consideration. Sky Advance allows you to build a bespoke audience for your business needs.

Contact Details

Adam Spicer | Activation Manager

adam.spicer@sky.uk  | 0207 032 3775

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