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Pick gives advertisers the opportunity to align themselves with the widest reaching of Sky’s entertainment channels.

Pick is the best in Freeview TV for a compelling mix of general entertainment from unmissable real-life content to big US Drama and intriguing true crime shows. Through Pick, brands can advertise on a free-to-air channel with great audience reach and breadth of content.

Advertising opportunities with Pick include traditional spot advertising, through to channel sponsorship.

Top shows include

Band Of Brothers

Road Wars

Frontline Police

Monkey Life



Audience Profile

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Average Monthly Reach
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